Privacy policy

Privacy Policy

This privacy policy explains how vardagslux.com collects, uses, and discloses your information when you visit our website or make a purchase.

Collection of Personal Information
When you visit our website, we gather certain information about your device, your interactions with the site, and information necessary to process your purchase. We may also collect data if you contact our customer service. In this policy, we refer to any information that can identify an individual as "Personal Information." Below, you’ll find more details on the types of personal information we collect and why.

Device Information
Examples of collected personal information:
Browser version, IP address, time zone, cookies, pages visited or products viewed, search terms, and how you interact with the website.
Purpose of collection:
To optimize page loading and perform analytics to improve our website.
Source of collection:
Automatically gathered when you visit the website via cookies, log files, web beacons, tags, or pixels.
Disclosure for business purposes:
Shared with our processor, Shopify.

Order Information
Examples of collected personal information:
Name, billing address, shipping address, payment information (including credit card number), email, and phone number.
Purpose of collection:
To provide products to you and fulfill our contract, process payments, ship products, send invoices, or order confirmations, communicate with you, and monitor our orders for risk or fraud. We may also use this information to provide you with marketing material related to our products if you’ve opted in.
Source of collection:
Collected directly from you.
Disclosure for business purposes:
Shared with our processor Shopify, Facebook, Klarna, Stripe, Oberlo, and AliExpress.

Customer Service Information
Examples of collected personal information:
Same as above.
Purpose of collection:
To offer customer support.
Source of collection:
Collected directly from you.

Minors
This website is not intended for individuals under the age of 18. We do not knowingly collect information from children. If a parent or guardian believes their child has provided us with personal information, please contact us to request deletion of that information.

Sharing Personal Information
We share your personal information with service providers and storage facilities to fulfill our agreements with you, as described above:

  • We use Shopify to power our online store. You can read more about how Shopify collects personal information here: Shopify Privacy Policy.
  • We may share your personal information to comply with laws and regulations, respond to subpoenas, search warrants, or other legal requests, or protect our rights.
  • As a family-owned online business with limited resources for inventory management, we may occasionally ask you to return items directly to a new customer rather than back to our warehouse. We will inform you clearly in such cases and provide detailed instructions.

Behavioral Marketing
As described above, we use personal information to provide you with targeted marketing or communications that we believe may be of interest to you:

  • We use Facebook for marketing and customer analytics.
  • We also use TikTok marketing.

To learn more about how targeted advertising works, visit this link: Network Advertising Initiative.

You can opt out of targeted marketing via the following links:

Use of Personal Information
We use your personal information to provide our services to you, including offering products for sale, processing payments, arranging shipping and delivery, and keeping you informed about new products and offers.

Legal Basis
According to the General Data Protection Regulation (GDPR), we process your personal information if you reside in the European Economic Area (EEA) based on the following grounds:

  • Your consent
  • Fulfillment of the contract between you and our website
  • Compliance with our legal obligations
  • Protection of your vital interests
  • Performance of a task carried out in the public interest
  • Our legitimate interests that do not override your fundamental rights and freedoms.

Retention
We retain your personal information in our records as long as you have an order with us unless you request its deletion. For more information about your rights, see “Your Rights” below.

Automated Decision-Making
If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (including profiling) where that decision has legal effects on you or otherwise significantly affects you.

Our processor, Shopify, employs limited automated decision-making to prevent fraud, which does not have legal or significant effects on you.

Your Rights
GDPR

If you are a resident of the EEA, you have the right to access the personal information we hold about you, transfer it to another service, and request that your personal information be corrected or deleted. To exercise these rights, please contact our customer service at info@vardagslux.com.

Your personal information is processed initially in Ireland and then transferred outside Europe for storage and further processing, including to Canada and the United States. For more information on how information transfers comply with GDPR, see Shopify’s white paper: Shopify GDPR.

Cookies
A cookie is a small amount of information downloaded to your computer or device when you visit our website. We use different types of cookies, including functional, performance, marketing, and social media cookies. Cookies enhance your browsing experience by allowing the website to remember your preferences and settings (e.g., login and region selection).

We use the following cookies to optimize your experience on our website and provide our services.

Necessary cookies for the website’s functionality:

Name Function
_ab Used to manage access to admin.
_secure_session_id Used for navigation through the store.
cart Used for the shopping cart.
cart_sig Used at checkout.
cart_ts Used at checkout.
checkout_token Used at checkout.
secret Used at checkout.
secure_customer_sig Used for customer login.
storefront_digest Used for customer login.
_shopify_u Used to update customer account information.

Reporting and Analytics:

Name Function
_tracking_consent Tracking preferences.
_landing_page Tracks landing pages.
_orig_referrer Tracks landing pages.
_s Shopify analytics.
_shopify_s Shopify analytics.
_shopify_sa_p Shopify analytics related to marketing.
_shopify_sa_t Shopify analytics related to marketing.
_shopify_y Shopify analytics.
_y Shopify analytics.

Changes
We may update this privacy policy periodically to reflect changes to our practices, operations, or for legal and regulatory reasons.

Contact
For more information about our privacy policy, if you have questions, or if you wish to file a complaint, please contact us at info@vardagslux.com.

Last updated: 23/10/2024